How Kitsch founder Cassandra Morales Thurswell got women to switch to bar shampoo

Entertainment

The third annual CNBC Changemakers list will be revealed Wednesday, February 25th Shampoo bars have struggled to gain mainstream adoption in the beauty market, facing a classic problem when sustainability is central to the marketing: consumers often think they are being forced to make a compromise. But Cassandra Morales Thurswell, founder and CEO of hair care and beauty brand Kitsch , is leading with results instead of sustainability. While many early shampoo bar products asked consumers to

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