FedEx chooses partnerships over proprietary tech for its automation strategy
Andreea Neblea
Automation is coming to warehouses — fast. While some companies like Amazon are developing their own robotic fleets in-house, others have turned to outside players for their automation tech. FedEx has dabbled with both strategies. And the $84 billion company has landed on partnerships with robotics companies as the best approach to keep up with its peers in the race toward automation. FedEx’s recent multi-year partnership with SoftBank-owned robotics company Berkshire Grey illustrates its
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