High Speed, Higher Returns: Inside The F1 Investment Ecosystem | The Performance Layer

Andreea Neblea

With profitability now within reach for every team on the grid, Formula 1 has evolved into a sophisticated multibillion-dollar ecosystem. In this episode, we unpack the three core revenue pillars—media, promotions, and sponsorships—that fueled the sport's massive financial turnaround. The Performance Layer explores the invisible systems, real-time decisions, and operational precision that power major global events. Centered on the Las Vegas Grand Prix, the series spotlights the business