We waited in line for the 'Erewhon of New York' and saw the power of TikTok marketing firsthand

Media/Social media

TikTok can convince people to do pretty much anything — even stand in the wind for hours to buy $17 gluten-free chicken nuggets. Meadow Lane, a gourmet grocer in New York City's Tribeca neighborhood, opened Friday at 11 a.m., attracting quite the line of hopeful and hungry shoppers. The brainchild of former venture capitalist Sammy Nussdorf , the store had a cult following before it had a physical retail space. He's been posting about the store since June 2024 , and some of his taste-tasting

din zilele anterioare