NBA’s China comeback: After a six-year timeout, the league looks to rebound

Andreea Neblea

After a six-year hiatus following the 2019 backlash, the NBA returns to China. Industry observers say the league and its partners are recalibrating their approach to rebuild trust and navigate political sensitivities.   SHANGHAI: For Chinese basketball fans, the long wait is finally over. The NBA returns to China after a six-year hiatus - staging two pre-season matches in Macau between the Brooklyn Nets, which is also owned by Alibaba chairman Joseph Tsai, and the Phoenix Suns. The Venetian

NBA’s China comeback: After a six-year timeout, the league looks to rebound https://www.channelnewsasia.com/ - 12.10.2025 06:15
NBA’s China comeback: After a six-year timeout, the league looks to rebound https://www.channelnewsasia.com - 12.10.2025 06:15

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NBA’s China comeback: After a six-year timeout, the league looks to rebound https://www.channelnewsasia.com/ - 12.10.2025 06:15
NBA’s China comeback: After a six-year timeout, the league looks to rebound https://www.channelnewsasia.com - 12.10.2025 06:15