How much would you pay to help your employees have a good night sleep? Last year, the CEO of AI startup Factory took an unusual talent management tactic: buying everyone pricey sleep tech. Factory has grown rapidly since its 2023 founding. Factory now has 120 employees and raised $150 million in April, backed by Khosla Ventures, Sequoia Capital , and Blackstone. CEO Matan Grinberg shared on "20VC" that he gave every employee a $3,000 Eight Sleep mattress cover when the startup had 30 employees.