"Hammer your facial bones to chisel your jawlines." "The only real goal is to get better looking – no matter what it takes." "Your body is your billboard." These are suggestions shared online by so-called "masculinity influencers": men who promote what they say are ways to become more masculine. Some call themselves healthmaxxers – sharing tips on what to eat and working out, while others identify as looksmaxxers, a portmanteau for 'looks maximising', where the aim is to totally "optimise" one'

Tag-uri: Billboard