The ‘grocery-store guy’ is building a food empire, one scan at a time
Sanatate
The YouTuber-turned-entrepreneur behind healthy food brand FlavCity has gone from talking grocery store shelves to stocking them. After spending more than a decade as a popular YouTuber walking supermarket aisles and critiquing ingredient labels for some 10 million subscribers, Bobby Parrish has launched one of the fastest growing health and wellness brands in the category. Earlier this month, FlavCity — Parish’s line of wholesome foods and supplements — rolled out in nearly 2,000 Target stores
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