Users grow wary of Oura’s ties to DOD and are opting for cheaper smart rings

Sanatate

Ready to ditch your Oura Ring? Some users are swapping their Oura Rings for other smart rings and wearable fitness trackers . But, it’s not the rings themselves they have a problem with; it’s the brand’s ties to the Department of Defense and Palantir, a large-scale data software analytics company. In 2025, Oura expanded its long-standing partnership with the DOD, supplying thousands of rings to military personnel to track readiness, sleep, stress and more. Some of this data is managed and

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