Paramount Skydance wants to battle Amazon and Google for digital ad dollars . And to do so, it has lured one of Amazon’s top ad sales executives to aid in the mission. Danielle Carney , who has in recent years supervised sports ad sales for Amazon Prime Video , is slated to join Paramount Skydance as head of U.S. sales, a position that will take on even more importance as the company works to merge with Warner Bros. Discovery. She will start at Paramount on March 9. Here's How to Watch Peacock