TV Ratings Revolt: Big Media Hopes for Upfront Measures Like Car Showroom Visits, Movie Ticket Sales
Tehnologie
TV has long been an industry based on eyeballs. Now media companies are winking more at feet. Fox Corp. is the backer of some of TV’s most-watched programs including Sunday-afternoon NFL games and “The Masked Singer.” Earlier this week, however, it released a report touting not the number of people who see its shows, but rather the fact that ad campaigns from certain fast-food chains seen by viewers on its broadcast network drove foot traffic to restaurants by 81% over audiences who did not.
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