Author Jennifer L. Armentrout teamed up with Hellmann's mayonnaise to launch a special edition of her book printed with garlic-infused ink. Morgan Wescott, associate dean of marketing management at the British Columbia Institute of Technology, discusses why she thinks this is a clear example of a successful marketing campaign. »»» Subscribe to CBC News to watch more videos: http://bit.ly/1RreYWS For breaking news, video, audio and in-depth coverage: https://www.cbc.ca/news Follow CBC News on