Welcome to the ‘Erewhon-ification’ of medicine — where health is the hottest status symbol

Andreea Neblea

In a world of $160,000 “ human optimization devices ,” $10,000-per week wellness retreats and $22 collagen smoothies at upscale LA grocery store Erewhon, longevity has become not just a goal but a wealth-coded aesthetic. In this aspirational ecosystem, health is not just maintained, but curated and signaled. Interventions that once required prescriptions are now accessible via subscriptions and disposable income. Full-body MRI scans are booked effortlessly. IV nurses make house calls. Red light