Sharp suits, exotic travel, and firing a gun: That’s the image promoted by the State Department’s sleek new foreign service recruiting campaign, which seeks to hire the next generation of U.S. diplomats to “Be the face of America.” The video even comes with a pump-up song: a sample of 1971’s “ Long Cool Woman in a Black Dress ”—an odd choice given that the song is about working for the FBI. Not everyone is buying it. For one, despite the song, there are few women in the ad. Nor do its black-and-