Ever wondered just how many of your favourite beauty brands were founded by social media influencers? Online creators who have racked up a significant following in the beauty space are turning their follower count into pound signs and forming successful businesses out of their social media prowess - and the latest to join the influencer-to-founder pipeline is TikTok influencer Mikayla Nogueira . Nogueira sent fans into a frenzy as she announced her new makeup prep brand Point Of View, launching