It’s soooooo fine: Finlandia Vodka and the martini revival It’s soooooo fine: Finlandia Vodka and the martini revival | Euronews Loader Search
Balazs Barabas
The martini, once a symbol of old-school sophistication, is undergoing a spirited revival across generations. While mature drinkers are returning to the martini for its nostalgic appeal, Gen Z are drawn to its versatility, emboldening classic recipes with playful twists. From gummy bear garnishes to pickled onion add-ons, Gen Z’s creative takes and Insta-worthy presentations are steering the trend, in line with modern tastes and aesthetics. ADVERTISEMENT Finlandia Vodka’s new campaign, ‘It’s
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