Episode Notes Candice Lim is joined by Wall Street Journal reporter Ann-Marie Alcántara to discuss #KindleTok ’s rise among millennials and Gen-Z. 17 years ago, Amazon released the Kindle as a tech device that seemed to resonate as a nerdy, bookworm gadget. But it’s now become Tiktok’s must-have accessory to complete the cozy, girly pop lifestyle. With Black Friday coming up, ICYMI is breaking down the rise of the Kindle, the pushback on #KindleTok, and how the pandemic may have contributed to

Tag-uri: Black Friday