Once boasting a social media following of more than 170,000, writer and artist August Lamm has ditched her smartphone and is urging others to downgrade to "dumb" phones to counter social media addiction. "When your whole social life is online, you can feel popular," she says, adding that she "would never go back" to using a smart device. According to UK telecoms regulator Ofcom, Brits aged 25 - 34 spend on average more than four hours per day glued to their phone screens. Interested in