In This Story AMZN +7.21% NVDA +3.15% A decade after making waves with its voice assistant, Alexa, Amazon ( AMZN +7.21% ) seems to be struggling to bring it into the generative artificial intelligence era. Suggested Reading United Airlines stock has been on a tear Starbucks says it's making the menu simpler. But it won't say what's getting nixed Apple has big AI ambitions. They might take a while MrBeast could replace his thumbnail creators with AI, media exec says CC Share Subtitles Off