Sorana Savu (Premium Communication): We do not push clients into trends that can quickly turn into fads or towards untested platforms

Entertainment și cultură

Our series of interviews about the PR industry in 2024-2025 continues with another great leader – Sorana Savu, Owner Premium Communication. We talked about the industry’s evolution, differentiating on the market, what to be expected in 2025, at the same time not forgetting to touch the agency’s side as well. By Romanita Oprea How was 2024 from a business point of view? Looking back, I can say it was a good year, although it did not seem like one at the time. There has been a lot of uncertainty