The much-anticipated battle of this year’s Christmas adverts has begun, with Sainsbury’s the first supermarket to bring out their campaign. This year, it features an appearance by beloved Roald Dahl character the BFG, who enlists the help of a real Sainsbury’s food services assistant, who plays Sophie in the advert, to source his Christmas dinner . It uses special effects such as puppetry and CGI to bring the BFG to life, while Sainsbury’s worked with the Roald Dahl Story Company to ensure the