Sony India secures $170 million Asian cricket media rights; Reliance-Disney skips bidding

Bianca Popa

Sony's India unit said on Friday it had secured the media rights for all Asian Cricket Council (ACC) tournaments until 2031, which a source with direct knowledge of the matter put the value at $170 million. Disney and Reliance, seen as frontrunners, did not bid for the rights, another source said on condition of anonymity. The deal comes at a crucial time for the country's media industry, which is going through a consolidation phase after the $8.5 billion merger of Reliance and Walt Disney's

din zilele anterioare