ISTANBUL Türkiye is a “major tourism powerhouse” with a “rich history and culture,” said Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA), highlighting the country’s strategic value as a global travel hub. Hamid told Anadolu that while he once considered Türkiye part of Asia, he now sees it as something broader. “Türkiye is like the world, because it is the bridge between Asia and Europe,” he said. He emphasized the country’s appeal for both leisure and business travelers,