Big 4 K-pop agencies pushing for joint venture to launch global festival

Bogdan Hofbauer

South Korea's top four K-pop agencies -- Hybe, YG Entertainment, SM Entertainment and JYP Entertainment -- are working to establish a joint venture, seen as a move toward creating a global music festival involving their artists. The four agencies, which participate in the music division of the Presidential Committee for Popular Culture Exchange, said Thursday they are "preparing to set up a corporation to advance a 'Fanomenon' event." JYP founder Park Jin-young, the committee's co-chair,