How high-paid Gen Z and Millennial ‘HENRYs’ are redefining luxury real estate
Business
A niche subset of Gen Z and younger millennials is entering the housing market earlier than previous generations—and it’s reshaping how luxury is defined and valued across the nation. The real estate firm Engel & Völkers recently issued a report about the next generation of luxury homebuyers it’s calling “ HENRYs ,” short for “high earners, not rich yet.” This acronym describes a niche subset of younger homebuyers who have an annual household income of more than $100,000, effectively
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