Mangia! Texas Italian eatery’s ‘Pay What You Will’ menu is actually paying off

Business

The customer is always right in Texas — at least once a week. A trendy Italian restaurant is serving up a generous new promotion that turns every Tuesday into a “Pay What You Will” day, letting cash-strapped diners decide how much dough they’re willing to fork over. L’Oca d’Oro co-owners Adam Orman and Fiore Tedesco III introduced the unique pay model, officially dubbed “PWYW,” at their hotspot in Austin. The weekly special is a dining experience designed to bring more Austinites to the table,