In This Story SBUX -0.10% SJM -0.49% KHC +0.14% In Starbucks ( SBUX -0.10% ) ’ most recent earnings cal l, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots. Suggested Reading Nvidia's latest innovation started as an April Fools' joke 8 years ago Netflix, YouTube, Disney and more: The 8 most-watched platforms in February Trump-backed World Liberty Financial says it will launch a stablecoin Elon Musk urges Tesla staffers to 'hang onto