Cluely’s Roy Lee has a message for startup founders: you should be thinking harder about how to go viral. “Generally, if you’re not in deep tech, then you need to low-key deep focus on distribution,” Lee told the crowd at Disrupt 2025. But he also made it clear that not everyone was cut out for this kind of viral marketing. “If you’re any good at engineering, you’re probably not funny and you’re probably not going to be a content creator because you don’t have it in your blood. Realistically,