Photo-Illustration: Intelligencer; Photo: YouTube YouTube , the internet’s primary video host for nearly two decades now, says it’s ready to start cracking down on “egregious clickbait,” with plans to “increase our enforcement against videos where the title or thumbnail promises viewers something that the video doesn’t deliver.” The company explains : Egregious clickbait occurs when the video’s title or thumbnail includes promises or claims that aren’t delivered within the video itself,