Investors who assumed that the price of gold would continue to grow unimpeded ran into some unexpected news in March – the price actually fell. And it wasn't a marginal decline, either. Priced at $5,312.10 per ounce on March 2, according to a price chart from Priority Gold , the price fell to just $4,578.12 on March 31. That's a 14% decline in just under a month, which can be stark for any investment but especially so for gold, which has experienced sustained, exponential growth in recent years.