LONDON : As a jam-packed sporting year featuring a much-praised Olympic Games and four continental soccer tournaments rolls to a close it is tempting to expect that 2025 will be a more sedate one. But that is not the nature of a sports industry continually evolving to sate the thirst of a demanding public that seemingly can never get enough of their chosen product. What is becoming increasingly clear is that tradition and maintaining the status quo no longer cuts it in a competitive world