The first time I heard BlocBoy JB ’s “Look Alive,” Tay Keith ’s now-famous producer tagline simply sounded like background noise, hidden in the shadow of Drake ’s star power. I was a college student far away from home, and the song was a little piece of my birthplace to take pride in: “901, Shelby Drive, look alive…” The biggest rapper in the world at the time was singing my area code and the name of a street I’ve driven down several times, a Memphis rapper was being newly hoisted onto the Hot