Big tech treats our attention like a resource to be mercilessly extracted. The fightback begins here Big tech treats our attention like a resource to be mercilessly extracted. The fightback begins here I n the last 15 years, a linked series of unprecedented technologies have changed the experience of personhood across most of the world. It is estimated that nearly 70% of the human population of the Earth currently possesses a smartphone , and these devices constitute about 95% of internet