There's something different about the "Heated Rivalry" online fandom from what I typically see — something strange brewing in the feeds, something I haven't seen in a long time, or maybe ever. It's easy for a topic to suddenly take over my Instagram Reels or TikTok feeds — those algorithms seem so sensitive that interacting with just a handful of posts on a topic can instantly send you down a rabbit hole. What made me realize that "Heated Rivalry" fandom was breaking through to some new level

Tag-uri: Instagram