Last year, Kenny Beecham and Enjoy Basketball signed their biggest deal yet: a partnership with NBC Sports to produce original NBA programming. On this episode of The Deal, Alex Rodriguez and Jason Kelly learn more about how Beecham pitched his brand to NBC -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business