Americans are drinking less than they have in decades. While a long-term cultural shift toward moderation is very real, the immediate cyclical indicators — meaning the regular ebbs and flows — are all pointing down. And Trump is nudging them in that direction. The amount of alcoholic beverages consumed across major markets declined by 2% in 2025, according to data from drinks data company IWSR. In the United States, volumes were down by 5%. Consumption of beer, wine, and spirits all fell. (The