QVC prepares for bankruptcy protection in the era of influencers, TikTok and Temu

Bogdan Hofbauer

NEW YORK (AP) — The owner of home shopping network pioneer QVC — which for years garnered the attention of millions of TV viewers looking for a deal on baubles and housewares, is planning to file for Chapter 11 bankruptcy protection. A filing about imminent bankruptcy protection by parent company QVC Group, which also owns HSN, formerly the Home Shopping Network, arrives as long-running TV shopping networks struggle to adapt to the rapid shift by consumers now tuning in to livestreams on TikTok,

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