Dec 4 : A Google search executive on Thursday pushed back against fears that its AI-powered search will harm web publishers and its advertising business, calling the technology an “expansionary moment” for the internet. Speaking at the Reuters NEXT conference in New York, Robby Stein, vice president of product for Google Search, addressed concerns that the company’s efforts to provide more AI-powered features — which deliver direct answers to queries — would reduce traffic to external websites.

Tag-uri: Advertising