Generative AI is upending the UK’s £150bn creative industries, says Matthew Maxwell – not by killing jobs, but by flooding the sector with unmediated content and erasing the line between signal and noise H arry Potter. Mr Bean. Adele. Peppa Pig . Downton Abbey . Vivienne Westwood . British creative muscle doesn’t just project the soft power of our culture and people on a global stage; it contributes roughly £150 billion to the UK economy every year. That’s around 6 per cent of the total. Our