This startup is helping brands show up in chatbots and AI search. Read the pitch deck it used to raise $4 million.

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A startup that helps brands show up in AI search results and chatbot conversations has raised $4 million in funding. London-based Azoma aims to capitalize on the rise of generative engine optimization (GEO), a strategy to make content more visible in AI overviews and chatbots like ChatGPT. "We're helping the world's most recognizable brands to stay relevant in the era of AI search ," Max Sinclair, the CEO and cofounder of Azoma, told Business Insider. Azoma, founded in 2022, has developed two