Sydney Sweeney's new American Eagle ad addresses last year's 'Great Jeans' controversy in the most Sydney Sweeney way

Bogdan Hofbauer

Sydney Sweeney has unveiled her second American Eagle campaign using her now-signature move: a sly wink at the camera. Nearly nine months after the brand's "Great Jeans" campaign sparked online outrage, Sweeney reunited with American Eagle to promote its new denim shorts collection. The campaign, dubbed "Syd for Short," hit socials and newsstands on Wednesday with a short video starring Sweeney in her element, looking as beautiful and inscrutable as ever. "What brand am I wearing?" Sweeney asks