The Future of Ferrari: Driving Desire Through Scarcity
Bogdan Hofbauer
Ferrari is capping off a decade of engineering, performance and brand excellence with one of the biggest reveals in its history: the Ferrari Elettrica . The battery-electric supercar will arrive in the first buyers' hands in 2026. To understand the Ferrari of tomorrow, one must understand the Ferrari of yesterday. The Italian luxury sports car company was founded in 1939 by Enzo Ferrari, a former race car driver and salesman. By the advent of World War II, the Ferrari company was hard at work
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