In 2015, as Israelis prepared to head to the polls, Prime Minister Benjamin Netanyahu released one of the most unforgettable campaign ads in Israeli political history. The scene opened in a quiet suburban living room where a couple, getting dressed for an evening out, answered the door to find Netanyahu himself standing there. When the couple asked why he was there, he smiled and said, “You ordered a babysitter? You got a Bibi-sitter.”It was funny, self-aware, and on message. The “Bibi-sitter”