This article is part of The D.C. Brief, TIME’s politics newsletter. Sign up here to get stories like this sent to your inbox. Barack Obama is back to making headlines with long magazine profiles and going viral with carefully choreographed made-for-social-media videos . He’s urging Democrats to stand up to an unpopular wartime President and raising boatloads of cash that outpace the GDP of some nations. He’s encouraging his base to believe in big hope and change, while peddling must-have merch