Charter Communications has launched its first App Store as part of a big push to promote its broadband and video services as offering not just cable channels but easy access to an array of streaming platforms. With its “Seamless Entertainment” campaign, fronted by Tracy Morgan in a series of cheeky spots, Charter aims to position itself much as Amazon Prime Video and Roku do with subscribers as being their portal to subscriptions to Netflix, HBO Max, Disney+, Paramount+ et al. Taylor Swift

Tag-uri: HBO