What’s in a name? On November 15, MSNBC will quickly find out. The cable-news outlet, slated to be spun out of NBCUniversal in the next few months and become part of a new publicly traded company called Versant , will change its name to MS NOW in mid-November . The maneuver comes because NBCUniversal felt a news operation that was about to become a rival should not carry the “NBC” markings. MSNBC has for years shared newsgathering resources with NBC News, but will no longer do so. Taylor Swift