Starbucks' latest drink launch is a bet on the future of fast food beverages
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Starbucks isn't just launching another drink. With its latest Refreshers debut, announced Monday, the coffee giant is expanding one of its fastest-growing businesses as it races to win customers long after the morning coffee rush ends. Beginning July 14, Starbucks customers will be able to order any Refresher drink blended, the latest move in the company's effort to expand what executives describe as a $2 billion beverage platform. The launch follows April's rollout of customizable Energy
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