In a market where finding the right candidates, as well as retaining existing ones, has become increasingly competitive and in an industry accustomed to emphasizing creativity, Grapefruit has put play and good humor at the forefront, for its newest employer branding campaign. Thus, authenticity, courage and differentiation are no longer empty or overused words, but real and honest means of showing the spirit of the agency and the people who compose it. It all started in 2023, with a simple