Banijay Entertainment boss Marco Bassetti told an audience at TV conference and market Mipcom Monday that the company has commissioned 10 new pilots from partners in the creator economy in France and U.K., utilizing dormant IP from the Banijay catalog. He described this as a “test.” Working more closely with the creator economy was a priority for the company, he said, during an onstage conversation with Elsa Keslassy, Variety ‘s executive editor of international, and Cynthia Littleton, the