BeReal is on a charm offensive to bring creators onto its platform and connect them with advertisers

Cătălin Roșioru

BeReal wants influencers to help chart its next era. The social media app, which prompts users to quickly snap a photo or video within a two-minute window each day, is starting to proactively pitch creators in the US to get verified on the platform and post more regularly. Ben Moore, BeReal's US managing director, told CMO Insider that the company has been talking with creators who "have this very unfiltered, raw, and authentic way of engaging with their audience, that are a perfect fit for

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